DATE: January 21 2021

York Museums Trust’s #CuratorBattle campaign has won a national marketing award from the world’s largest PR Professional Body.
The online “battles” from the Yorkshire Museum’s Twitter account invite other museums to share objects under a given theme,  and have generated millions of engagements and news coverage around the world.
The campaign has now been recognised in the Just Marketing Awards, winning the category Best Performance During COVID-19.
The Awards, run by the PRCA,  reflect the outstanding work across the marketing industry.
For more information on the impact of the #CuratorBattles, a blog on the project can be found here.